Target Audience Research
Target Audience Research Identify audience by age, gender, geography, income level, education level, etc The audience for my magazine is mostly aimed towards an older crowd. Most cooking and food magazines are created for older audiences who have the time to read the magazines and recreate the recipes. Along with an older crowd, the magazine also includes articles on new restaurants and popular local places. Because of this, it opens up the audience to locals and tourists, as well as younger crowds who enjoy food. Research films or magazines with a similar target audience One example of a magazine aimed towards an older crowd is Reader's Digest (large print edition) . Because this magazine has a larger font size, it is easier for the older audience to read. Reader's Digest does this purposely to make sure that older people can read the magazine. Below is an example of one of their large print editions. Along with the large print, the magazine is aimed towards th...